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Social Media Marketing (SMM) leverages platforms like Instagram, Facebook, LinkedIn, and Twitter to build brand awareness, engage audiences, and drive sales. It involves content creation, paid advertising, influencer partnerships, and audience interaction. A successful SMM strategy focuses on consistency, analytics, and adapting to trends for maximum impact.

Pay-Per-Click (PPC) advertising is a digital marketing model where businesses pay a fee each time their ad is clicked. Platforms like Google Ads and Facebook Ads allow targeted campaigns based on keywords, demographics, and user behavior. A well-optimized PPC strategy can drive high-quality traffic, generate leads, and maximize ROI.

Email marketing involves sending newsletters, promotional offers, and automated sequences to engage customers and drive sales. It helps nurture leads, build customer loyalty, and increase conversions through personalized and targeted messaging. A successful email strategy includes segmentation, compelling content, and performance tracking for optimization.

Affiliate marketing is a performance-based strategy where brands partner with influencers, bloggers, or websites to promote products in exchange for a commission on sales. It helps businesses expand their reach and drive conversions with minimal upfront costs. Success depends on selecting the right affiliates, tracking performance, and optimizing commission structures.

Influencer marketing involves partnering with social media influencers to promote products and increase brand awareness. Influencers create authentic content, leveraging their loyal audience to drive engagement and sales. A successful strategy includes choosing the right influencers, setting clear goals, and tracking campaign performance.

Conversion Rate Optimization (CRO) focuses on improving a website's design, content, and functionality to encourage visitors to take desired actions, like making a purchase or signing up. It involves analyzing user behavior, A/B testing, and optimizing landing pages. A strong CRO strategy enhances user experience, boosts sales, and maximizes ROI.